Co-Founder / Investor / Business Angel wanted for E-commerce fitness equipment for home use

Investment Opportunity

A startup developing premium home fitness equipment that combines functionality, elegant wooden craftsmanship, and modern interior design. The goal is to create fitness products that integrate seamlessly into high-end living spaces.

Desired Investor Profile

- Experience in consumer products, fitness, furniture, lifestyle brands, or e-commerce.
- Interest in sustainable and premium product concepts.
- Strong network in manufacturing, retail, distribution, branding, or fundraising.
- Willing to actively mentor and support the business.

Investment Requirements

- Investment of approximately CHF 30,000–50,000 as seed capital.
- Comfortable investing at the concept, prototype, or early market-entry stage.
- Long-term growth orientation.

Equity & Governance

- Equity participation in the range of 15–35%, depending on company valuation, development stage, and additional contributions.
- Strategic advisory role and influence on major business decisions.
- Participation through board representation, advisory position, or shareholder rights.
- Founder remains operationally involved and responsible for day-to-day management.

Value Beyond Capital

The ideal investor contributes:

- Business development expertise.
- Access to suppliers and manufacturing partners.
- Marketing and brand-building experience.
- Support with future fundraising and strategic partnerships.

Ideal Business Angel

An entrepreneur, executive, or investor who understands premium consumer products and can help transform an innovative wooden fitness equipment concept into a recognized lifestyle brand while contributing both capital and expertise.

• Business Angel
• Business-Developer
• Inventor

You have strengths in...

• numbers, data and logic
• design and visuals
• pushing and getting things done

A ready-made business idea, as I myself have worked in a similar e-commerce business.

I can handle everything from A to Z with this business idea, from purchasing and importing to creating a Shopify website, and from marketing and sales; I know all the individual characteristics of this market.

To fill an as yet unoccupied niche in the fitness segment in Germany, Switzerland, Austria or Italy.

Beautiful home fitness equipment made from a special high-quality wooden design.

Challenges

I have all the necessary knowledge and experience; I just lack the start-up capital to found the company and purchase the first products. The co-founder, who would hold 50%, would only need to provide the capital; I can handle everything else on my own.

Target group

People who have little time and want to exercise at home, or small physiotherapy practices, who want high-quality designer fitness equipment.