CMO and co-founder wanted for Preparation and implementation of Market entry strategy, B2B (venues) and B2C (users) marketing

Previous experience in the relevant fields of B2B and B2C marketing as well as market entry strategy creation and implementation.
You live in Munich, as the position requires potential hands-on approach at acquiring venues as customers and we are starting off in munich where the venues are.

• Organisation
• Proactive
• Hands-On
• Responsibility
• Communication

You have strengths in...

• getting in touch with people
• networking and business relationships
• words and communication
• structuring and strategic thinking

B2B (venues) and B2C (users) marketing as well as market entry strategy creation and implementation.

Direct B2B communication: This means taking over with the sales pitches conducted in December of last year and introducing venue managers with the concept of vaible.space with the goal of getting them to subscribe to our waitlist for MVP launch. (95% positive response from managers, but difficult to get in touch with them in the first place)
Strategic B2B communication: First contact with venue chains (Hans im Glück, Sausalitos, HaimWerk etc.) and partnership strategy (Contact information acquired, but no sales pitch exists yet)

You are the bridge between our business development and customer requirements and feedback.

We help people quickly and spontaneously find tables at bars, restaurants and cafes without wandering around, while also optimising venue guest flow and revenue

For detailed information, contact via Founderio for Read deck.
We are seeking a dynamic and visionary CMO and co-founder to join our small but ambitious tech startup in return for equity.
As an early-stage startup, we provide the ultimate opportunity for you to develop your skills. We offer part-time positions, but you can inform us in your application if you want to work full- and overtime for extra benefits (we are, after all, a startup). Our positions, as indicated by the name, highly encourage cross-functional teamwork, as it helps the company grow faster and motivates employees to grow their skill sets exponentially.

Challenges

Marketing and expansion. Due to the nature of the technology, we must build a community in order to have a working software service. We're entering the scene with one main competitor based in London, yet our sights are set on the German market, beginning with Munich. Unlike our direct competition, we're navigating a landscape peppered with indirect rivals like Opentable. These platforms specialise in long-term bookings, contrasting with our focus on catering to spontaneous customers seeking immediate reservations. Vaible.space doesn't directly clash with their long-standing model; instead, we address the gap they leave open: last-minute availability. This niche is crucial, as the growth in long-term booking services inadvertently fuels the demand for our solution by increasing the rate of last-minute table cancellations. Ultimately, our goal is a market where venues universally adopt dual strategies: accommodating both advance planners and those making spur-of-the-moment decisions, thus ensuring a seamless dining experience for all.

Target group

The younger generation for a more dynamic atmosphere of booking bars but also the older generations for casual sit-downs in restaurants or cafes.