Marketing / Community Manager (Potential Co-Founder Role) gesucht für Based

Not everything is required, but this is the profile we’re looking for:

Experience in Marketing, Community Building, Social Media or Growth, ideally with a focus on early-stage or local-first products

Strong understanding of how real-life communities work, what makes people show up, stay and come back

Deep familiarity with platforms like Instagram, TikTok, LinkedIn, Discord and how to use them not just for reach, but for actual activation

Ability to build and grow a community from zero, not just manage an existing one

Good instinct for content, hooks and storytelling, you know what makes people stop scrolling and take action

Hands-on mindset, you test ideas, launch fast, iterate and don’t wait for perfect conditions

Interest in startups and building something long-term, not just running campaigns

Ownership mentality, you think in outcomes, not tasks

Independent working style, but still aligned with a shared vision

Fluent in English, German is a strong plus especially for local rollout

• Community building
• Marketing
• Social Media
• Growth
• Content creation
• Go to Market
• Branding
• Storytelling
• Event activation
• Startup Mindset

Du bist gut mit...

• Wörtern und Kommunikation
• Strukturen und strategischem Denken

Du hast bereits...

• als Vollzeitbeschäftigter gearbeitet

You will build the community side of based from zero, not optimize something that already exists

You take ownership of how people discover, join and actively use the product in real life

You design and execute local activation strategies, from first users to real meetups happening in the city

You experiment with content, formats and channels to turn attention into actual participation

You work directly on the core problem we’re solving, getting people out of isolation and into real connections

You collaborate closely on product decisions, especially around community mechanics and user behavior

You help shape the brand, tone and positioning of based from day one

You get the opportunity to grow into a true co-founder role, with real responsibility and long-term upside

You operate in a fast-moving environment where ideas are tested quickly and feedback loops are short

You are not just “doing marketing”, you are building something people will actually use in their everyday lives

A potential co-founder path with meaningful equity and long-term upside

Ownership over community and growth, real responsibility from day one

Direct impact on product decisions, especially around user behavior and activation

Fast execution environment, your ideas can go live within days, not months

A real playground to test, iterate and prove what works in local-first growth

Close collaboration, no hierarchy, no layers, just building

The chance to create something people actually use in their daily lives, not just another app people download and forget

Flexible way of working, focused on output, not hours

A mission that goes beyond marketing, tackling real-world loneliness and bringing people together offline

Meet your city. Based connects you with nearby people via instant, shared-interest meetups and the best curated happenings around town.

I offer a clear vision, strong brand positioning, and a well-thought-out concept for Based, a social app designed to fix real-life loneliness. I bring experience in team management, event coordination, social media growth, and startup execution. Everything but code.

Herausforderungen

Our biggest challenge is building trust and traction for a new kind of social interaction one that blends spontaneity with safety. On the tech side, integrating external event data and building a smooth real-time map experience without overwhelming users is a key hurdle.

Zielgruppe

Our target audience is 18–35-year-olds living in cities who feel socially disconnected, want to meet new people, and are tired of overplanned or superficial platforms. They’re curious, open-minded, and looking for low-pressure ways to connect through shared interests, spontaneous vibes, or local events.