Marketing / Community Manager (Co-Founder) gesucht für Based

Not all are a must but a + :

Experience in Marketing, Community Building, Social Media or Growth

Strong understanding of Local Communities and the Freiburg Event Scene

Strong understanding of platforms like Instagram, TikTok, LinkedIn, Discord or local communities

Ability to build, activate and nurture communities from zero

Creative mindset with a strong sense for storytelling, hooks and positioning

Hands-on mentality, testing, iterating and executing fast

Interest in startups, early-stage products and building long-term value

Independent working style with ownership mentality

Fluent in English, German is a plus

• Community building
• Marketing
• Social Media
• Growth
• Content creation
• Go to Market
• Branding
• Storytelling
• Event activation
• Startup Mindset

Du bist gut mit...

• Wörtern und Kommunikation
• Strukturen und strategischem Denken

Du hast bereits...

• als Vollzeitbeschäftigter gearbeitet

Build and grow the first local Based community

Develop and execute go-to-market strategies for city launches

Create content that explains vision, mission and vibe of Based

Activate early users, ambassadors and local connectors

Support and organize real-life meetups and spontaneous events

Work closely with the founders on brand, positioning and growth experiments

Shape how users emotionally connect with the product

Fast feedback loops and direct impact on product decisions

Co-Founder role with real ownership and responsibility

Equity-based compensation

High creative freedom and strategic influence

Lean startup culture with fast decision-making

Opportunity to build a product with real social impact

Mission-driven project focused on fighting loneliness through real connection

Meet your city. Based connects you with nearby people via instant, shared-interest meetups and the best curated happenings around town.

I offer a clear vision, strong brand positioning, and a well-thought-out concept for Based, a social app designed to fix real-life loneliness. I bring experience in team management, event coordination, social media growth, and startup execution. Everything but code.

Herausforderungen

Our biggest challenge is building trust and traction for a new kind of social interaction one that blends spontaneity with safety. On the tech side, integrating external event data and building a smooth real-time map experience without overwhelming users is a key hurdle.

Zielgruppe

Our target audience is 18–35-year-olds living in cities who feel socially disconnected, want to meet new people, and are tired of overplanned or superficial platforms. They’re curious, open-minded, and looking for low-pressure ways to connect through shared interests, spontaneous vibes, or local events.