Infected

We develop the very first casual massively multiplayer location-based mobile game. Our game integrates target groups that have formerly been wary to location-based games due to its time intensity and effort. We make location-based gaming fun and casual, so that everybody can enjoy the perks of turning the whole world into a giant playboard.

Our target group is made up of people who seek new experiences and who look beyond the common digital realms to discover new ways of entertainment and to enhance day-to-day life to its fullest potential. This includes core gamers who are already familiar with location based gaming, just as well as casual gamers who enjoy helping chickens to cross the road on their way home from work.

Being a first mover in a relatively young and still niche market comes with the challenge of convincing people that a novel experience can be better than what is commonly known. Then again we are on the brink of a new technological stage that sees the further merger of digital and reality, whereby immersive location gaming will become a norm rather than a novelty.