Make sustainability accessible for young parents by making renting baby clothes easier than buying.
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What we offer
We rent out high quality organic clothing for baby's first year. Our assorted packages of functional and essential baby clothes are delivered right to your doorstep. Simply order the next size when your baby is ready and return your current set. While you take care of your baby, we take care of the clothes, making sure they're in good condition for the next baby.
Target group
Young parents, their friends & family. Conscious, Urban, Upper middle-class.
Challenges
Scale-up 1
Our Story
When I had my first daughter, I saw her outgrowing her clothes within weeks. I was looking for a sustainable and easy way to dress my baby, without compromising on style, so OÏOÏOÏ baby was created.
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