Kids grow, their clothes don't. All parents should be able to afford quality clothes for their kids without spending a fortune or damaging the environment.

Achievements

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Prototype
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Users
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Revenue
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Investors
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What we offer

With Petit Fox, parents will save up to 90% off retail prices on their kids clothing.

Petit Fox is also an innovative way for parents to shop and sell the clothes their kids have outgrown in one place, online and in what feels like a boutique environment.

Target group

Soon-to-be moms and parents of kids aged newborn to 14 years.

Challenges

The business is now at a point it needs to scale.

Our Story

The idea came to me when I realised how many parents have immaculate kids clothing sitting in closets, gathering dust. As a mom of two, I was frustrated by how time-consuming it was to find quality clothes without breaking the bank.

The used-clothes market needed an alternative to the existing consignment shops that lacked quality control. I wanted to be able to shop and sell, in one place, online and in what felt like a boutique environment. And so, Petit Fox was born.

Our goal is to reverse the negative perception that brand-oriented consumers have towards buying pre-owned clothing for their kids and make second hand shopping online mainstream in South Africa and the rest of the world.
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