EVEN combines music streaming and social media on a single platform that pays musicians fair and makes the User Experience transparent about their monthly costs
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What we offer
EVEN is a social media-based music streaming service with a user-centric payment system that offers music enthusiasts an entirely new and immersive music experience. The financial support from fans directly benefits the artists, allowing them to work independently, free from the demands and constraints of labels, distributors, or publishers. This artistic freedom enables them to create their art in the best possible way and express their true creativity. It's a win-win scenario for both artists and fans, built on a professional basis, providing long-term success and creative fulfillment.
In the current payment models of the music industry, artists often wait months for their first earnings (Glenn Peoples - billboard.com, 02.2022) and instead have to deal with advances that exceed their usual budgets, which can be overwhelming for young artists to manage. Consequently, the careers of many young music talents unfortunately fail as they struggle to handle this unfamiliar pressure and fall into depression.
EVEN utilizes an integrated payment system where users pay for each individual stream. As soon as a song plays for longer than 5 seconds, the user is charged the applicable amount, and the individuals involved in the music piece instantly receive that amount credited to them. In the user's profile section, they can monitor their monthly spending on music streaming through a Money-Counter and settle their invoice by the end of the month. Artists, in turn, have the option to view and withdraw their streaming earnings at any time. The payment model of EVEN is not only more lucrative and efficient but also promotes a better balance and mental strength among the musicians who use our platform. This makes EVEN more than just another streaming service with a novel payout model. EVEN is a social media platform with a strong community that unites the love for music and makes a clear statement against music exploitation through streaming fraud and the music industry's value chain.
By providing applications on different platforms, companies can reach a broader audience, as they cater to users with diverse preferences. For this reason, we initially develop an app with separate fan and artist logins, as well as a desktop version. Once EVEN is established in the market and reaches a certain market volume, we will divide the fan and artist logins into two separate apps, each dedicated to fans and musicians, respectively.
Creativity is the root from which the entire tree of the music industry has grown, and we see it as our duty to nurture this root to the best of our abilities. Therefore, both our users and artists have the opportunity to design their own profile pages (similar to the days of MySpace). They can create their backgrounds or decide individually whether they want to showcase their favorite songs or preferred playlist first. To find out exactly how to design the profile page, we will conduct several test runs and modify the results until we can best meet the needs of our consumers.
Of course, EVEN also provides all other users with a standardized profile page that offers all essential features for a breathtaking listening experience.
To provide our creative app users with as much freedom of expression as possible, we also offer artists an integrated video editing program. Additionally, we provide music creators with a wide range of data analysis and insights into their song's listening behavior, enabling them to interact even better with their fans.
Target group
Music Fans & Artists
Challenges
revolutionize the music industry
Our Story
Our team is composed of a bunch of music and tech nerds. Two-thirds of our core team are musicians themselves, striving for a successful career as DJs. However, in the electronic music scene, you can only make an impact if you're also an artistic music producer and release your tracks on platforms like Beatport, Spotify, YouTube, and more.
So, we would sit down and work tirelessly for weeks on an EP for a record label, pouring all our time and energy into something we knew from the start would only serve to build a following and gain more fans, but not to make money. At first, we'd convince ourselves it was all about the passion for music, not about making a living. But deep down, we had already put everything into pursuing music as a full-time career, and thus, we were constantly under pressure to succeed.
This was unfortunately our past, but happily, it no longer reflects our current approach to achieving our goals. However, we are far from being the only ones in this situation. Countless musicians have had to give up their careers or dreams of making a living from their passion because even though they could generate streams, they still didn't have any earnings from it.
Having been in a similar situation, we understand the fears and challenges young talents face all too well. That's why we decided to take action and ensure they don't have to go through the same tough path we did.
I stopped releasing my techno tracks with the intention of making money from them; it was all about increasing my reach. It's unfortunate that this mindset has ingrained itself in many musicians. But above all, it's wrong and extremely unfair that this has become the norm when there is a different way to do things.
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