Lena

Our main inspiration is women we see and meet daily and the power and grace with which they navigate modern life.

I'm Lena. More details about me are in the works and coming soon.

Co-founder wanted. Hi, I’m Lena, founder of So.Me - sustainable underwear brand for women. Here are the links to our - website: store-so.me - Instagram: https://www.instagram.com/always.so.me/ So.Me is empowering, elegant, and ethical lingerie created by a young women-led team in Berlin, Germany. At once versatile and unique, our lingerie and bodysuits add a new layer of comfort and confidence to women’s everyday as well as special occasions. Our goal is to make sustainability sexy and affordable. We’ve launched a DTC brand in November 2021. We’ve developed prototypes for a few lines, set up production, launched the website, got customer feedback … But most importantly in 1 year we’ve learned a lot. We’ve learned what worked, what didn’t and what could be our best shot. We wanted to create a go-to-brand for underwear shopping (offering plenty of model types, sizes, styles etc.). However, after trying various marketing activities, distribution channels, and collecting feedback from customers online and offline, we now know what we want to build and what we need to focus on. I’m currently working on the relaunch of the brand: we’ll be specialising in 1 product and 1 specific occasion/ messaging to build up a brand and a customer base, adding additional products and categories along the way. Everything sustainable though (materials, logistic, packaging and working conditions). I need a partner. I'm the only founder and I'm coping to get things done, thanks to the people working together with me. However, I'm sure that the company would grow much faster with another mastermind and “parter in crime”. This is why I’m looking for a person experienced in marketing and retail to become a crucial part of So.Me and help us build a successful fashion and sustainable brand. I’m looking for someone with the spirit and a mindset of an entrepreneur, who seeks a new challenge and calling in life, and would like to become a co-founder. Get in touch if you’d like to learn more about So.Me and our future plans. P.S. We know that it’s a great time to work on a sustainable product and in the underwear business, due to the latest trends in fashion and changes in the underwear industry. But most importantly, it feels amazing to create something valuable, building a community and receiving positive feedback from women all around the world.

Company is registered in Berlin and I'm located here. Even though it'd be great to work together in person, I'm open for a "long-distance relationship" :)