V E C T O R 2 1 interactive business simulations

These days, everyone focuses on the visualization of data. What seems to be forgotten is the visualization of the calculation. Usually, the analyst conducts the calculation in spreadsheets or in complicated data analytic software. To his boss, colleagues and clients he just shows the result of the calculation – usually in beautiful charts copied to Powerpoint.

In a research project at the German Aerospace Center (Deutsches Zentrum für Luft- und Raumfahrt), we interviewed leading manufacturers and consultancies. In these interviews, we found out that people want to see more than just the results of a calculation. They want to understand and discuss the underlying causalities. They want to integrate their own assumptions and opinions.

Our software visualizes the underlying causalities and mathematical equations graphically – easy to understand by everyone and without the need to copy it to Powerpoint. The assumptions of others can be included by grabbing the line or the bar of an input data chart and moving it. The calculations runs and the results are shown immediately. In this way communicating what is going on in complex calculations becomes very easy. Changing inputs and viewing results in this way allows teams to test hypotheses efficiently. All barriers for using collective brainpower are gone.

Consultants and economists conducting complex market and general business simulations

Spinning off from the German Aerospace Center and going to market